Mary Mackenzie Dunn

WFM What's New Case Study

What’s New Web Design and Art Direction


Challenge:
Highlight WFM’s new and trending products online. Aim is to educate and inform the audience about WFM’s unique products.

Solution:
Create a hero image/animation that will be used across digital ads, emails, and web that both capture the unique selling points of the products and entice the user to learn more.

Results:
The CTRs on the digital ads and average engagement on the landing page where the banner was used was so successful, WFM established an ongoing digital series and microsite to continue the series.


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Hero Banners:
These are used as the landing page banners on the What’s New Microsite, headers on emails, and assets for digital ads.

Wireframe:

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User Flow:

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