Mary Mackenzie Dunn

Valentine's

Valentine Canvas Ad

Concept, design, UX, and art direction.


Challenge:
Highlight all of WFM’s Valentine’s Day marketing priorities and drive customers to the e-store.

Solution:
Create a captivating canvas ad that will lead customer’s through interactive units to drive to the e-store.

Results:
CTRs rose to 3% (2% is marked as above average) and the e-store saw an 80% increase in traffic from the year prior.


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Wireframe:

Valentine_WireframeArtboard 1.jpg