Mary Mackenzie Dunn

Packaging

365 by Whole Foods Package Redesign


Solution:
Design each piece as an item to display with bold, bright colors that are approachable yet refined.

Challenge:
Rebrand 365 to break through the clutter on WFM shelves.


New Design

Packaging_9.22_FinalArtboard 1.jpg
 
Packaging_9.22_FinalArtboard+1+copy+2.jpg

Old Design:

365_Linguine_16oz_0009948240004.jpg
365Organic_InstantOatmealVarietypack_8pack_0009948241988.jpg
 
365Organic_OilOliveExtraVirginColdPressedArbequina_16.9floz_0009948244458.jpg