Mary Mackenzie Dunn

NYFW

WFM takes on NYFW! Instagram activation highlighting Gretchen Roehrs.


Challenge:
Play in a trending social moment (New York Fashion Week) in an appropriate, attention grabbing way.


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Solution:
Create a new Q&A series called “Let’s Chat” featuring adorable food-meets-fashion illustrations.

Results:
75% completion rate on IG stories and 80% higher engagement in feed.