Mary Mackenzie Dunn

Candy

Art Direction, Design, Animation, and Concept for Social Activation highlighting Whole Foods’ Bulk Candy Section


Challenge:
Inform customers that WFM features a new mix & match bulk candy section.

Solution:
Build “candy graphs” to capitalize on the human truth that we can all find a (few) good reasons to get some candy. 

Results:
97% completion rate on IG stories and 64% higher engagement in feed.


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WholeFoods_09_19_18_Bulk_Candy_Pyramid_001.jpg
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WholeFoods_09_19_18_Bulk_Candy_Pie_Chart.jpg
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