Mary Mackenzie Dunn

Bee Campaign

Design and concept for the “Bee Campaign,” a promotional piece for Whole Kid’s Foundation.


Challenge:
Promote Whole Kid’s Foundation’s Beehive Grant Project.

Solution:
Show followers how much they would miss bees by taking away all the things bees give us. Do this symbolically by wiping out WFM’s instagram feed.

Results:
This campaign received national acclaim and helped Whole Kid’s Foundation reach their goal, giving beehive grants to over 30 schools across the nation.


First, a blank feed.

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Second, a few bees begin to appear.

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Finally, the reveal: a series of videos showing all the yummy foods you’d miss without bees!

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Facebook ad where bees “takeover” the post:

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As Seen On