Design and concept for the “Bee Campaign,” a promotional piece for Whole Kid’s Foundation.
Promote Whole Kid’s Foundation’s Beehive Grant Project.
Show followers how much they would miss bees by taking away all the things bees give us. Do this symbolically by wiping out WFM’s instagram feed.
This campaign received national acclaim and helped Whole Kid’s Foundation reach their goal, giving beehive grants to over 30 schools across the nation.
First, a blank feed.
Second, a few bees begin to appear.
Finally, the reveal: a series of videos showing all the yummy foods you’d miss without bees!
Facebook ad where bees “takeover” the post: